Privacy policy
We have written this data protection declaration (version 17.12.2019-311136449) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision options you have as a visitor to this website .
Unfortunately, it is in the nature of things that these explanations sound very technical, but we tried to describe the most important things as simply and clearly as possible.
contact details
Adress:
Marc Amand SpeCatch
Anderterstr. 125
30559 Hannover
E-Mail: info@specatch.com
Automatic data storage
When you visit websites these days, certain information is automatically created and saved, including on this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as
- the address (URL) of the website accessed
- Browser and browser version
- the operating system used
- the address (URL) of the previously visited page (referrer URL)
- the host name and the IP address of the device from which access is being made
- Date and time
in files (web server log files).
As a rule, web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.
The legal basis according to Article 6 Paragraph 1 f DSGVO (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.
Cookies
Our website uses HTTP cookies to store user-specific data.
In the following we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?
Whenever you surf the Internet, you are using a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites save small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.
For example, cookie data can look like this:
- Name: _ga
- Expiry time: 2 years
- Use: Differentiation of website visitors
- Example value: GA1.2.1326744211.152311136449
A browser should support the following minimum sizes:
- A cookie should contain at least 4096 bytes
- At least 50 cookies should be saved per domain
- A total of at least 3000 cookies should be saved
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Strictly necessary cookies
these cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
these cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are used to measure the loading time and behavior of the website in different browsers.
Targeted cookies
these cookies make it easier to use. For example, entered locations, font sizes or form data are saved.
Advertising cookies
these cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.
When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.
How can i delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies but allow all other cookies.
If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to look for the instructions in Google with the search terms “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser or exchange the word “Chrome” for the name of your browser, e.g. Edge, Firefox, Safari off.
What about my data protection?
The so-called “Cookie Policy” has been in existence since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of submitting a form or comments in the blog, are stored by us together with the time and the IP, the address is only used for the specified purpose, stored securely and only passed on to third parties insofar as this is necessary for the fulfillment of the contract (e.g. shipping service provider and payment provider).
We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
The legal basis according to Article 6 Paragraph 1 a DSGVO (lawfulness of processing) is that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you have the following basic rights:
- Right to rectification (Article 16 DSGVO)
- Right to erasure (“right to be forgotten”) (Article 17 DSGVO)
- Right to restriction of processing (Article 18 DSGVO)
- Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 DSGVO)
- Right to data portability (Article 20 DSGVO)
- Right to object (Article 21 DSGVO)
- Right not to be subject to a decision based solely on automated processing – including profiling (Article 22 DSGVO)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The data collected is generally evaluated anonymously, and we cannot conclude that you are a person based on your behavior on this website.
You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.
TLS encryption with https
We use https to transfer data securely on the Internet (data protection through technology design Article 25 paragraph 1 DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google AdSense privacy policy
On this website we use Google AdSense, the advertising program from Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With Google AdSense, we can display advertisements on this website that fit our topic. We offer you advertisements that ideally represent real added value for you. In the course of this data protection declaration via Google AdSense, we explain to you why we use Google AdSense on our website, which data is processed and stored by you and how you can prevent this data storage.
The legal basis for the use of Google AdSense is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
What is Google AdSense?
Google AdSense has been around since 2003 and is an advertising program from Google. In contrast to Google Ads (formerly: Google AdWords), you cannot advertise yourself. Ads are displayed on websites such as ours via Google AdSense. The biggest advantage of this advertising service compared to some others is that Google AdSense only shows you ads that match our content. Google has its own algorithm that calculates which advertisements you will see. Of course, we only want to offer you advertising that interests you and offers you added value. Google uses your interests or user behavior and our offer to check which advertisements are suitable for our website and for our users. At this point we would also like to mention that we are therefore not responsible for the selection of advertisements. With our website, we only offer advertising space. Google selects the advertisements displayed. Since August 2013, the ads have also been adapted to the respective user interface. That means, whether you visit our website from your smartphone, PC or laptop, the ads adapt to your device.
Why do we use Google AdSense on our website?
Operating a high quality website requires a lot of dedication and effort. Basically, we’re never done working on our website. We always try to maintain our site and keep it as up to date as possible. Of course, we also want to achieve economic success with this work. That’s why we chose ads as a source of income. The most important thing for us, however, is not to disturb your visit to our website with these ads. With the help of Google AdSense, you will only be offered advertisements that match our topics and your interests.
Similar to Google indexing for a website, a bot examines the corresponding content and offers on our website. Then the content of the advertisements is adjusted and presented on the website. In addition to the content overlap between the ad and the website, AdSense also supports interest-based targeting. This means that Google also uses your data to offer advertising tailored to you. This way you receive advertising that ideally offers you real added value and we have a higher chance of earning a little something.
What data does Google AdSense store?
Among other things, cookies are used so that Google AdSense can display tailor-made advertising that is tailored to you. Cookies are small text files that store certain information on your computer.
In AdSense, cookies should enable better advertising. The cookies do not contain any personally identifiable data. However, it should be noted that Google considers data such as “pseudonymous cookie IDs” (name or other identification feature to be replaced by a pseudonym) or IP addresses as non-personally identifiable information. However, within the framework of the DSGVO, this data can be considered personal data. Google AdSense sends a cookie to the browser after every impression (which is always the case when you see an ad), every click and every other activity that leads to a call to the Google AdSense server. If the browser accepts the cookie, it will be saved there.
Third-party providers may place and read cookies in your browser as part of AdSense or use web beacons to store data that they receive when the ad is displayed on the website. Web beacons are small graphics that enable log file recording and log file analysis. This analysis enables a statistical evaluation for online marketing.
Google can use these cookies to collect certain information about your user behavior on our website. These include:
- Information on how to deal with an ad (clicks, impressions, mouse movements)
- Information on whether an advertisement has already appeared in your browser at an earlier point in time. This data helps prevent you from seeing an ad more often.
Google analyzes and evaluates the data on the advertising material displayed and your IP address. Google primarily uses the data to measure the effectiveness of an ad and to improve the advertising offer. This data is not linked to personal data that Google may have about you via other Google services.
In the following, we present cookies that Google AdSense uses for tracking purposes. Here we refer to a test website that only has Google AdSense installed:
- Name: uid
- Expiry time: after 2 months
- Use: The cookie is saved under the domain adform.net. It provides a clearly assigned, machine-generated user ID and collects data about the activity on our website.
- Example value: 891269189311136449
- Name: C
- Expiry time: after 1 month
- Use:This cookie identifies whether your browser accepts cookies. The cookie is saved under the domain track.adform.net.
- Example value: 1
- Name: cid
- Expiry time: after 2 months
- Use: This cookie is stored under the domain track.adform.net, stands for client ID and is used to improve advertising for you. It can deliver more relevant advertising to the visitor and help improve reports on campaign performance.
- Example value: 8912691894970695056,0,0,0,0
- Name: IDE
- Expiry time: after 1 month
- Use: The cookie is saved under the domain doubkeklick.net. It serves to register your actions after the advertisement or after clicking the advertisement. This allows you to measure how well an advertisement is received by our visitors.
- Example value: zOtj4TWxwbFDjaATZ2TzNaQmxrU311136449
- Name: test_cookie
- Expiry time: after 1 month
- Use: With the “test_cookies” you can check whether your browser supports cookies at all. The cookie is saved under the domain doubkeklick.net.
- Example value: keine Angabe
- Name: CT592996
- Expiry time: after one hour
- Use: Is saved under the domain adform.net. The cookie is set as soon as you click on an advertisement. We were unable to find out more detailed information about the use of this cookie.
- Example value: 733366
Note: This list cannot claim to be complete, as experience has shown that Google always changes the choice of cookies.
How long and where is the data stored?
Google records your IP address and various activities that you carry out on the website. Cookies store this information about the interactions on our website. According to Google, the company securely collects and stores the information provided on its in-house Google servers in the United States.
If you do not have a Google account or are not logged in, Google usually stores the data collected on your browser with a unique identifier (ID). The unique IDs stored in cookies are used, for example, to guarantee personalized advertising. If you are logged in to a Google account, Google can also collect personal data.
You can delete some of the data that Google stores at any time (see next section). A lot of information stored in cookies is automatically deleted after a certain time. However, there is also data that Google stores for a longer period of time. This is the case when Google has to store certain data for an indefinite, longer period due to economic or legal necessities.
How can I delete my data or prevent data storage?
You always have the option of deleting or deactivating cookies that are on your computer. Exactly how this works depends on your browser.
Here are the instructions on how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.
If you have a Google account, you can deactivate personalized advertising on the website https://adssettings.google.com/authenticated. Here, too, you will continue to see ads, but these are no longer adapted to your interests. Nevertheless, the ads are displayed based on a few factors such as your location (derived from your IP address), the browser type and the search terms used.
You can find out which data Google basically collects and what they use this data for at https://www.google.com/intl/de/policies/privacy/.
Google Ads (Google AdWords) conversion tracking data protection declaration
As an online marketing measure, we use Google Ads (formerly Google AdWords) to advertise our products, offers and services. We want to draw more people’s attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use the conversion tracking from Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”) on our website. With the help of this free tracking tool, we can adapt our advertising offer to your interests and needs much better. In the following article, we want to go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.
The legal basis for the use of Google Ads conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
What is Google Ads Conversion-Tracking?
Google Ads (formerly Google AdWords) is the in-house online advertising system from Google LLC. We can create online ads through Google Ads to bring interested people closer to our products or services. We are convinced of the quality of our offer and want that as many people as possible get to know our website. In the online area, Google Ads offers the best platform for this. Of course we also want to get a precise overview of the cost-benefit factor of our promotions. That is why we use the Google Ads conversion tracking tool.
But what is a conversion? A conversion occurs when you change from a purely interested website visitor to an acting visitor. This happens whenever you click on our ad and then take another action, such as visiting our website. With the Google conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being bought, services are being used or whether users have signed up for our newsletter.
Why do we use Google Ads Conversion Tracking on our website?
We use Google Ads to draw attention to our offer on other websites. The aim is that our advertising campaigns really only reach people who are interested in our products and offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device or in a browser and then convert. This data enables us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.
What data is saved with Google Ads Conversion Tracking?
We have integrated a conversion tracking tag or code snippet on our website in order to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.
Here are the data of the most important cookies for Google’s conversion tracking:
Name: Conversion
Expiry time: nach 3 Monaten
Example value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311136449
Name: _gac
Expiry time: nach 3 Monaten
Example value:1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Note: The _gac cookie only appears in connection with Google Analytics. The list above does not claim to be complete, since Google uses other cookies again and again for analytical evaluation.
As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are surfing on our website and the cookie has not yet expired, we and Google recognize that you have found us through our Google Ads ad. The cookie is read out and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. The conversion tracking of Google Ads can be refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies with the name “__gads” or “_gac” may be set under our domain. Since September 2017, various campaign information from analytics.js has been saved with the _gac cookie. The cookie stores this data as soon as you access one of our pages for which the automatic tagging of Google Ads has been set up. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies if you are on our website. We do not collect and receive any personal data. We get a report from Google with statistical evaluations. For example, we learn the total number of users who clicked on our ad and see how well which advertising measure was received.
How long and where is the data stored?
At this point we would like to point out that we have no influence on how Google uses the data collected through the conversion tracking tool. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies with the names “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiry date of 3 months.
How can I delete my data or prevent data storage?
You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google Conversion Tracking cookie via your browser, you will block the conversion tracking. In this case, you will not be considered in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently for every browser. Here are the instructions on how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all “advertising cookies” are also deactivated. Keep in mind that by deactivating these cookies you do not prevent the advertisements, but only the personalized advertisements.
Through the certification for the American-European data protection agreement “Privacy Shield”, the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about data protection at Google, we recommend Google’s general data protection declaration: https://policies.google.com/privacy?hl=de.
Newsletter privacy policy
When you sign up for our newsletter, you submit the above-mentioned personal data and give us the right to contact you by email. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.
If you unsubscribe from the newsletter – you will find the link for this at the bottom of every newsletter – we will delete all data that was saved when you subscribed to the newsletter.
The legal basis for the use of Google Ads conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
MailChimp privacy policy
We send newsletters with MailChimp and use the functions of the newsletter service MailChimp of The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA on this website to record newsletter registrations.
General information about MailChimp
Rocket Science Group LLC (MailChimp) maintains online platforms that allow our users to stay in touch with their subscribers, primarily via email. They allow users, email addresses, and other subscriber profile information, such as B. Upload name, physical address and other demographic information into the MailChimp database. This information is used to send emails and to enable certain other MailChimp features to be used by these users. In accordance with the published privacy policy, MailChimp shares some information with third parties to provide and support the services that MailChimp offers to users. MailChimp also shares some information with third party advertising partners to better understand users’ needs and interests so that more relevant content and targeted advertising can be provided to those users and other users.
Newsletter Sign up
If you register for our newsletter on our website, the data entered will be saved at MailChimp.
Deletion of your data
You can withdraw your consent to receive our newsletter at any time within the email you received by clicking on the link in the area below. If you have unsubscribed by clicking on the unsubscribe link, your data will be deleted from MailChimp.
Newsletter evaluation
When you receive a newsletter via MailChimp, information such as IP address, browser type and email program are saved to give us information about the performance of our newsletter. MailChimp can use the images integrated in the HTML emails called web beacons (details can be found at https://kb.mailchimp.com/reports/about-open-tracking) to determine whether the email has arrived or not was opened and whether links were clicked. All this information is stored on the MailChimp servers, not on this website.
MailChimp is an active participant in the EU-U.S. Privacy Shield Framework which regulates the correct and secure data transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. You can find out more about the use of cookies at MailChimp at https://mailchimp.com/legal/cookies/, information on data protection at MailChimp (Privacy) can be found at https://mailchimp.com/legal/privacy/.
MailChimp order data processing contract
We have concluded a contract with MailChimp for data processing addendum. This contract serves to secure your personal data and ensures that MailChimp adheres to the applicable data protection regulations and does not pass on your personal data to third parties.
More information about this contract can be found at http://mailchimp.com/legal/forms/data-processing-agreement/.
Google Analytics privacy policy
On this website we use Google Analytics from Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) to statistically evaluate visitor data. Google Analytics uses target-oriented cookies.
Cookies from Google Analytics
- _ga
- Expiry time: 2 years
- Use: Differentiation of website visitors
- Example value: GA1.2.1326744211.152311136449
- _gid
- Expiry time: 24 Stunden
- Use: Differentiation of website visitors
- Exemplary value: GA1.2.1687193234.152311136449
- _gat_gtag_UA_
- Expiry time: 1 Minute
- Use: Used to throttle the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_.
- Exemplary value: 1
You can find more information on terms of use and data protection at http://www.google.com/analytics/terms/de.html or https://support.google.com/analytics/answer/6004245?hl=de.
Pseudonymization
Our concern within the meaning of the GDPR is the improvement of our offer and our website. Since the privacy of our users is important to us, the user data is pseudonymized. Data processing takes place on the basis of the legal provisions of Art 6 EU-DSGVO Paragraph 1 lit a (consent) and / or f (legitimate interest) of the DSGVO.
Deactivation of data collection by Google Analytics
Using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js), website visitors can prevent Google Analytics from using their data.
You can prevent Google from collecting the data generated by the cookie and relating to your use of the website and from processing this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google .com / dlpage / gaoptout? hl = de
Google Analytics reports on demographics and interests
We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop using the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated via checkbox.
Google Analytics add-on for data processing
We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the “Addition to data processing” in Google Analytics.
More about the add-on for data processing for Google Analytics can be found here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Embedded social media elements privacy policy
We integrate elements of social media services on our website to display images, videos and texts.
By visiting pages that represent these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links lead you to the pages of the respective social media services, where it is explained how they handle your data:
Facebook privacy policy
We use selected Facebook tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland. With these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.
The legal basis for the use of Facebook conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
What are Facebook-Tools?
In addition to many other products, Facebook also offers the so-called “Facebook Business Tools”. This is the official name of Facebook. However, since the term is hardly known, we decided to only call it Facebook tools. These include:
- Facebook-Pixel
- social plug-ins (such as the “Like” or “Share” button)
- Facebook Login
- Account Kit
- APIs (programming interface)
- SDKs (collection of programming tools)
- Plattform-Integrations
- Plugins
- Codes
- Specifications
- Dokumentations
- Technologies and services
Through these tools, Facebook extends services and has the option of receiving information about user activities outside of Facebook.
Why do we use Facebook tools on our website?
We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. However, Facebook needs information about people’s wishes and needs so that suitable advertising can be shown to users. The company is provided with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.
Facebook calls data about your behavior on our website “event data”. These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on our behalf regarding the effectiveness of our advertising campaigns. Furthermore, we get a better insight into how you use our services, website or products through analyzes. This enables us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.
What data does Facebook Tools store?
By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address can be sent.
Facebook uses this information to compare the data with your own data (if you are a Facebook member). So-called “hashing” takes place before customer data is transmitted to Facebook. This means that any data record of any size is transformed into a character string. This also serves to encrypt data.
In addition to the contact details, “event data” are also transmitted. “Event data” means the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third-party providers (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the matching process mentioned above, Facebook deletes the contact details.
In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected in another way by Facebook). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we take a closer look at individual Facebook cookies. You can also find general information on the use of Facebook cookies at https://www.facebook.com/policies/cookies.
How long and where is the data stored?
Facebook generally stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where your data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.
How can I delete my data or prevent data storage?
In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.
The data will only be deleted if you completely delete your Facebook account. Here’s how to delete your Facebook account:
1) Click on Settings on the right side of Facebook.
2) Then click on “Your Facebook information” in the left column.
3) Now click “Deactivation and Deletion”.
4) Now select “Delete account” and then click on “Next and delete account”
5) Now enter your password, click on “Next” and then on “Delete account”
The data that Facebook receives via our site is stored, among other things, using cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. You can find more information on https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. We hope we have brought you the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data guidelines at https://www.facebook.com/about/privacy/update.
Instagram privacy policy
We have integrated Instagram functions on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This enables us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data will thus be processed across all Facebook companies.
In the following we want to give you a closer look why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.
The legal basis for the use of Instagram conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures. The legal basis for the use of Google Ads conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
What is Instagram?
Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos on “Insta” (as many of the users call the platform casually), edit them with various filters and also spread them on other social networks. And if you don’t want to be active yourself, you can only follow other interesting users.
Why do we use Instagram on our website?
Instagram is the social media platform that has really gone through the roof in recent years. And of course we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Thanks to the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that our ads only get people who are really interested in our products or services.
Instagram also uses the data collected for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not personally identify you.
What data does Instagram store?
If you come across one of our pages that has built-in Instagram functions (such as Instagram images or plug-ins), your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements that you see and how you use our offer. The date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
Facebook differentiates between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if it has been “hashed” beforehand. Hashing means that a data record is transformed into a character string. This allows you to encrypt the contact details. In addition, the “event data” mentioned above are also transmitted. “Event data” means Facebook – and consequently Instagram – data about your user behavior. It can also happen that contact details are combined with event data. The contact details collected are compared with the data that Instagram already has about you.
The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.
We assume that data processing on Instagram works the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data will be deleted or anonymized after 90 days at the latest (after reconciliation). Although we have worked intensively with Instagram’s data processing, we cannot say exactly what data Instagram collects and stores.
Below we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an insta picture). In our test, we assume that you do not have an Instagram account. If you are logged into Instagram, of course, significantly more cookies will be set in your browser.
These cookies were used in our test:
Name: csrftoken
Value: “”
Purpose: It is very likely that this cookie will be set for security reasons to prevent falsification of requests. However, we could not find out more precisely.
Expiry date: nach einem Jahr
Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers in and outside of Instagram. The cookie specifies a unique user ID.
Expiration date: after the end of the session
Name: fbsr_311136449124024
Value: no information
Purpose:This cookie saves the login request for users of the Instagram app.
Expiration date: after the end of the session
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311136449”
Purpose: This cookie is used for the marketing purposes of Instagram.
Expiration date: after the end of the session
Note: We cannot claim to be complete here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.
How long and where is the data stored?
Instagram shares the information it receives between Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data guidelines. Your data is distributed on Facebook servers around the world, among other things for security reasons. Most of these servers are located in the United States.
How can I delete my data or prevent data storage?
Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.
Here’s how to delete your Instagram account:
First, open the Instagram app. Go down on your profile page and click on “Help”. Now you come to the company’s website. On the website, click “Manage Account” and then “Delete Your Account”.
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and is therefore not deleted.
As mentioned above, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the administration always works a little differently. Here we show you the instructions of the most important browsers.
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram’s data guidelines.
YouTube privacy policy
We have installed YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google LLC since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Different data are transferred (depending on the settings). Google is responsible for all data processing and therefore Google’s data protection also applies.
In the following we want to explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.
The legal basis for the use of YouTube conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to be able to display videos on our website, YouTube provides a code snippet that we have installed on our website.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place advertisements via Google Ads, thanks to the data collected, Google can really only show these ads to people who are interested in our offers.
What data does YouTube store?
As soon as you visit one of our pages that has a YouTube video installed, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually associate your interactions on our website with your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet provider. Additional data can include contact details, any ratings, content sharing via social media or adding to your favorites on YouTube.
If you are not logged in to a Google account or a YouTube account, Google stores data with a unique identifier that is linked to your device, browser or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set.
In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete because the user data always depend on the interactions on YouTube.
Name: YSC
Value: b9-CV6ojI5Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date:after 8 months
Name: GPS
Value: 1
Purpose:This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months
Other cookies that are set when you are logged in with your YouTube account:
Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311136449-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years
Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user’s consent to the use of various Google services. CONSENT also serves security purposes in order to check users and protect user data against unauthorized attacks.
Expiry date: after 19 years
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose:This cookie stores information about your login data.
Expiry date: after 2 years
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose:This cookie works by clearly identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years
Name: SID
Value: oQfNKjAsI311136449-
Purpose:This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our website.
Expiry date: after 3 months
How long and where is the data stored?
The data that YouTube receives and processes from you is stored on the Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google data centers are located. Your data is distributed on the servers. This means that the data can be called up more quickly and is better protected against manipulation.
Google stores the data collected for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited time and others are stored by Google for a long time. Some data (such as items from “My activity”, photos or documents, products) that are stored in your Google account will be saved until you delete them. Even if you’re not signed in to a Google Account, you can still delete some data associated with your device, browser, or app.
How can I delete my data or prevent data storage?
Basically, you can delete data in the Google account manually. With the automatic deletion of location and activity data introduced in 2019, information is saved depending on your decision – either 3 or 18 months and then deleted.
Regardless of whether you have a Google account or not, you can configure your browser so that cookies are deleted or deactivated by Google. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common data protection declaration. If you would like to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
YouTube Subscribe Button Privacy Policy
We have integrated the YouTube subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words “Subscribe” or “YouTube” against a red background in white letters and to the left of it the white “Play symbol”. The button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in “Subscribe button” you can subscribe to our channel directly from our website and do not have to call up the YouTube website. We want to make your access to our comprehensive content as easy as possible. Please note that YouTube can save and process your data.
If you see a built-in subscription button on our page, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged into YouTube:
Name: YSC
Value: b9-CV6ojI5311136449Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiration date: after the session ends
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google uses PREF to get statistics on how you use YouTube videos on our website.
Expiry date:after 8 months
Name: GPS
Value: 1
Purpose:This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Valuet: 31113644995Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our website (with built-in YouTube video).
Expiry date: after 8 months
Note:These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions / interactions on our website with the help of cookies and assign them to your YouTube account. This gives YouTube, for example, information on how long you have been browsing our website, which browser type you are using, which screen resolution you prefer or which actions you are taking.
YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyzes and statistics for advertisers (who use Google Ads).
The legal basis for the use of YouTube conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
Twitter privacy policy
We have incorporated Twitter functions on our website. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and social media platform from Twitter Inc., One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
To the best of our knowledge, in the European Economic Area and Switzerland, simply integrating the Twitter function does not transfer any personal data or data about your web activities to Twitter. Only when you interact with the Twitter functions, such as clicking a button, can data be sent to Twitter, saved and processed there. We have no influence on this data processing and are not responsible. As part of this data protection declaration, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can largely protect yourself from data transmission.
The legal basis for the use of Twitter conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
What is Twitter?
For some, Twitter is a news service, for others, a social media platform, and for others, it is a microblogging service. All of these terms are justified and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called “tweets”. In contrast to Facebook, for example, the service does not focus on the expansion of a network for “friends”, but rather wants to be understood as a worldwide and open news platform. On Twitter you can also have an anonymous account and tweets can be deleted on the one hand by the company and on the other hand by the users themselves.
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services through various channels and communicate with our customers. Twitter in particular has grown dear to us as a useful “small” news service. Again and again we tweet or retweet exciting, funny or interesting content. We understand that you cannot follow every channel separately. After all, you have something else to do. That is why we have integrated Twitter functions on our website. You can experience our Twitter activity “on site” or come to our Twitter page via a direct link. By integrating, we want to strengthen our service and user-friendliness on our website.
What data does Twitter store?
On some of our subpages you will find the built-in Twitter functions. If you interact with the Twitter content, such as clicking a button, Twitter can collect and save data. Even if you don’t have a Twitter account yourself. Twitter calls this data “log data”. This includes demographic data, browser cookie IDs, the ID of your smartphone, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. Of course, Twitter stores more data if you have a Twitter account and are logged in. This storage usually takes place via cookies. Cookies are small text files that are usually set in your browser and transmit various information to Twitter.
We are now showing you which cookies are set if you are not logged in to Twitter but visit a website with built-in Twitter functions. Please consider this list as an example. We cannot guarantee completeness here, since the choice of cookies always changes and depends on your individual actions with the Twitter content.
These cookies were used in our test:
Name: personalization_id
Value: “v1_cSJIsogU51SeE311136449”
Purpose: This cookie stores information about how you use the website and what advertisements you may have come to Twitter for.
Expiry date: after 2 years
Name: lang
Value: de
Purpose:This cookie saves your default or preferred language.
Expiration date: after the session ends
Name: guest_id
Value: 311136449v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years
Name: fm
Value: 0
Purpose: Unfortunately we could not find out the intended use of this cookie.
Expiration date: after the session ends
Name: external_referer
Value: 3111364492beTA0sf5lkMrlGt
Purpose:This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date:After 6 days
Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and serves various Twitter advertising purposes.
Expiry date: After one year
Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately we have not found any information about this cookie.
Expiry date: after 6 hours
Name: _twitter_sess
Value: 53D%253D–dd0248311136449-
Purpose: With this cookie you can use functions within the Twitter website.
Expiration date: after the session ends
Note: Twitter also works with third parties. That is why we recognized the three Google Analytics cookies _ga, _gat, _gid in our test.
Twitter uses the data collected on the one hand to better understand user behavior and thus improve your own services and promotional offers, on the other hand the data also serves internal security measures.
How long and where is the data stored?
If Twitter collects data from other websites, it will be deleted, summarized or otherwise covered after a maximum of 30 days. The Twitter servers are located at various server centers in the United States. Accordingly, it can be assumed that the data collected will be collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can save the data collected until it is no longer useful to the company, until you delete the data or there is a legal deletion period.
How can I delete my data or prevent data storage?
Twitter repeatedly emphasizes in your data protection guidelines that it does not save data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with Twitter, Twitter will of course also store data about you.
If you have a Twitter account, you can manage your data by clicking on “More” under the “Profile” button. Then click on “Settings and data protection”. Here you can manage data processing individually.
If you do not have a Twitter account, you can go to twitter.com and then click on “Individualization”. You can manage the data you have collected under the item “Individualization and data”.
Most of the data, as mentioned above, is stored via cookies and you can manage, deactivate or delete them in your browser. Please note that you can only “edit” the cookies in the browser of your choice. This means that if you use another browser in the future, you will have to manage your cookies again according to your wishes. Here you will find instructions on how to manage cookies in the most popular browsers.
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
You can also manage your browser so that you are informed about each individual cookie. Then you can always individually decide whether you allow a cookie or not.
Twitter also uses the data for personalized advertising inside and outside of Twitter. You can switch off personalized advertising in the settings under “Individualization and data”. If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.
Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transmission between the USA and the European Union. You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG.
We hope we have given you a basic overview of data processing by Twitter. We do not receive any data from Twitter and are not responsible for what Twitter does with your data. If you have any further questions on this topic, we recommend the Twitter data protection declaration at https://twitter.com/de/privacy.
Facebook-Pixel privacy policy
On this website we use Facebook Pixel from Facebook, a social media network from Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2 Ireland.
The code implemented on this page can evaluate the behavior of visitors who have reached this website from Facebook advertising. This can be used to improve Facebook advertisements and this data is collected and stored by Facebook. The data collected is not visible to us but can only be used in the context of advertising. Cookies are also set by using the Facebook pixel code.
By using the Facebook pixel, the visit to this website is communicated to Facebook so that visitors can see suitable advertisements on Facebook. If you have a Facebook account and are logged in, your visit to this website will be assigned to your Facebook user account.
You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.
You can change your settings for advertisements in Facebook at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen, provided you are logged in to Facebook. At http://www.youronlinechoices.com/de/praferenzmanagement/ you can manage your preferences regarding usage-based online advertising. There you can deactivate or activate many providers at once or make the settings for individual providers.
More information on Facebook’s data policy can be found at https://www.facebook.com/policy.php.
The legal basis for the use of Facebook conversion tracking is Article 6 (1) f GDPR (lawfulness of processing), because there is a legitimate interest in carrying out targeted advertising measures.
Source: Created with the data protection generator from AdSimple in cooperation with warkly.de
